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The Strategic Brief

AI-Augmented Business

AI-Augmented Business

Growth & Execution

Portfolio Management in 2026: From Review to Dynamic Simulation

Oct 6, 2026

•

3 min read

Portfolio Management in 2026: From Review to Dynamic Simulation

How AI can help brand leaders detect change earlier, test more combinations and steer portfolios more proactively.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

The Annual Talk Is Won Before the Meeting Starts

Oct 5, 2026

•

5 min read

The Annual Talk Is Won Before the Meeting Starts

AI can sharpen preparation, simulate trade-offs and strengthen the commercial case before the negotiation begins.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

Using AI Is Not the Same as Becoming AI-Augmented

Sep 28, 2026

•

5 min read

Using AI Is Not the Same as Becoming AI-Augmented

The real shift starts when AI changes how leaders think, how teams work and how the business senses, decides and executes.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

Beyond the AI Copilot: What My Own Journey Taught Me About Applied AI Maturity

Sep 22, 2026

•

6 min read

Beyond the AI Copilot: What My Own Journey Taught Me About Applied AI Maturity

What changes when AI moves from helping individuals work faster to reshaping how organisations sense, decide and execute.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

Competitive Intelligence in 2026: Scan Competitors, Don’t Profile Them

Sep 18, 2026

•

6 min read

Competitive Intelligence in 2026: Scan Competitors, Don’t Profile Them

Static competitor profiles are too slow for markets where signals, pricing, portfolios, hiring and AI moves change continuously.

Frédéric Martin
Frédéric Martin

IFA Berlin 2026

AI-Augmented Business

After IFA, the Real Work Begins: Turning Launch Noise into 90-Day Commercial Moves

Sep 9, 2026

•

6 min read

After IFA, the Real Work Begins: Turning Launch Noise into 90-Day Commercial Moves

Consumer-tech brands should now translate announcements, reactions and category signals into sharper portfolio, GTM and retail priorities.

Frédéric Martin
Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

AI-Augmented Business

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

Sep 6, 2026

•

5 min read

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

IFA 2026 shows consumer-tech competition is shifting from standalone features to connected ecosystems, everyday relief and AI-enabled orchestration.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

CEO Agenda

Most CEOs Don’t Need More Dashboards. They Need Sharper Signal Detection.

Sep 2, 2026

•

6 min read

Most CEOs Don’t Need More Dashboards. They Need Sharper Signal Detection.

Why commercial leadership now depends less on reporting what happened and more on detecting what is starting to change.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

I Did Not Build a Consulting Framework. I Built the Commercial System I Kept Needing.

Sep 1, 2026

•

8 min read

I Did Not Build a Consulting Framework. I Built the Commercial System I Kept Needing.

How 30 years of commercial leadership, transformation work and AI-enabled methods became Scan, Shape, Scale and Augment.

Frédéric Martin
Frédéric Martin

IFA Berlin 2026

AI-Augmented Business

AI Is Everywhere at IFA. Which Brand Claims Survive the Value Test?

Aug 27, 2026

•

8 min read

AI Is Everywhere at IFA. Which Brand Claims Survive the Value Test?

Why consumer-tech leaders need to prove what AI improves, for whom, and why it creates a stronger reason to choose.

Frédéric Martin
Frédéric Martin

Consumer Tech Radar

AI-Augmented Business

AI Inside the Device: From Feature to Business Model

Aug 21, 2026

•

9 min read

AI Inside the Device: From Feature to Business Model

Why consumer-tech leaders should stop asking what AI adds to the product, and start asking what AI changes in value, monetisation, service and customer relationships.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

CEO Agenda

The CEO’s New Operating System

Aug 20, 2026

•

9 min read

The CEO’s New Operating System

Why AI is forcing leaders to redesign decision speed, execution rhythm and organisational learning.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

AI Has Changed the Commercial Clock. Most Teams Still Run on the Old Rhythm.

Aug 19, 2026

•

9 min read

AI Has Changed the Commercial Clock. Most Teams Still Run on the Old Rhythm.

Why the next execution advantage is not faster content, but shorter loops between signal, decision, action and learning.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

The GTM Crash Test: Spot the Weak Points Before You Scale

Aug 14, 2026

•

8 min read

The GTM Crash Test: Spot the Weak Points Before You Scale

Why AI can help leaders map the full go-to-market process, but judgment must compress it into the few moves that matter most.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

CEO Agenda

Your GTM Is Not a Plan. It Is a Commercial Operating System.

Aug 12, 2026

•

6 min read

Your GTM Is Not a Plan. It Is a Commercial Operating System.

The next competitive advantage will not come from producing better GTM plans. It will come from building an AI-augmented system that continuously connects market signals, decisions, execution and learning.

Frédéric Martin
Frédéric Martin

European GTM

AI-Augmented Business

Growth & Execution

Where AI Actually Creates GTM Leverage

Aug 5, 2026

•

7 min read

Where AI Actually Creates GTM Leverage

Why the real opportunity is not more content or outreach, but a stronger sequence from market signal to commercial learning.

Frédéric Martin
Frédéric Martin

European GTM

AI-Augmented Business

Growth & Execution

AI Is Making GTM Faster. That May Be the Problem.

Aug 4, 2026

•

7 min read

AI Is Making GTM Faster. That May Be the Problem.

Why CEOs should worry less about AI adoption in sales and marketing, and more about whether GTM is learning faster than it is producing.

Frédéric Martin
Frédéric Martin

European GTM

Consumer Tech Radar

AI-Augmented Business

AI Transparency Is Becoming a GTM Issue

Aug 3, 2026

•

6 min read

AI Transparency Is Becoming a GTM Issue

Why Europe’s new AI rules force consumer-tech brands to rethink how AI features are explained, demonstrated, marketed and handed over to retailers.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

The Commercial Architecture of a Business Designed to Win

Jul 30, 2026

•

7 min read

The Commercial Architecture of a Business Designed to Win

Why growth depends on connecting opportunity, value, demand, revenue, execution and AI leverage into one system. And why I created the ADAPT & FLY System.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

B2B Sales Does Not Need More AI Tools. It Needs a New Operating System.

Jul 29, 2026

•

7 min read

B2B Sales Does Not Need More AI Tools. It Needs a New Operating System.

Why growth champions will win by rewiring account intelligence, seller coaching, deal shaping and revenue learning, not by layering copilots onto old workflows.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

A Business Accelerator Should Not Just Help You Move Faster

Jul 28, 2026

•

5 min read

A Business Accelerator Should Not Just Help You Move Faster

Why entrepreneurs, scaleups, corporate startups and small businesses need a sharper sequence: scan the opportunity, shape the business, then scale execution.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

AI Is Creating Value. Most Companies Still Cannot Scale It.

Jul 27, 2026

•

7 min read

AI Is Creating Value. Most Companies Still Cannot Scale It.

The next AI divide will not be between adopters and laggards. It will be between companies that accumulate isolated gains and those that redesign how the business operates.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

The CMO Is Becoming a Commercial Systems Architect

Jul 25, 2026

•

7 min read

The CMO Is Becoming a Commercial Systems Architect

Why AI is shifting marketing leadership from campaign execution to orchestration, governance and revenue learning.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

Execution Intelligence: The Missing Layer Between AI and Business Performance

Jul 19, 2026

•

7 min read

Execution Intelligence: The Missing Layer Between AI and Business Performance

Why companies need more than AI tools, dashboards and automation to turn intelligence into measurable execution.

Frédéric Martin
Frédéric Martin

AI-Augmented Business

Growth & Execution

CEO Agenda

Why Marketing Is Becoming an AI Orchestration Function

Jul 18, 2026

•

7 min read

Why Marketing Is Becoming an AI Orchestration Function

The next marketing advantage will not come from producing more content, but from coordinating signals, systems, intelligence and commercial action.

Frédéric Martin
Frédéric Martin
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