Consumer Tech Radar

European GTM

Your Product May Be Ready for Europe. Your GTM May Not Be.

Aug 13, 2026

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7 min read

Your Product May Be Ready for Europe. Your GTM May Not Be.

Why consumer-tech commercialisation often fails across European markets, and what brands should fix before scaling.

Frédéric Martin

Consumer Tech Radar

The Launch Is Not the Problem. The Follow-Through System Is.

Aug 8, 2026

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8 min read

The Launch Is Not the Problem. The Follow-Through System Is.

What IFA reveals about why commercial momentum often leaks after events, campaigns and product pushes, and what leaders should fix before attention disappears.

Frédéric Martin

Consumer Tech Radar

What IFA Reveals About the Future of Consumer Tech Markets

Aug 7, 2026

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7 min read

What IFA Reveals About the Future of Consumer Tech Markets

Why the next phase of consumer technology will be shaped less by individual devices, and more by AI-enabled ecosystems, retail trust and market execution.

Frédéric Martin

Consumer Tech Radar

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Aug 6, 2026

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7 min read

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Why product innovation only becomes commercial momentum when retailers, sales teams and partners can explain, compare and activate the value.

Frédéric Martin

European GTM

Aug 3, 2026

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6 min read

AI Transparency Is Becoming a GTM Issue

Why Europe’s new AI rules force consumer-tech brands to rethink how AI features are explained, demonstrated, marketed and handed over to retailers.

Frédéric Martin

Consumer Tech Radar

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Jul 26, 2026

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3 min read

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Why leaders should use major industry events as market diagnostics, not just visibility moments.

Frédéric Martin

Consumer Tech Radar

The Commercial System Behind a Successful Launch

Jul 24, 2026

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7 min read

The Commercial System Behind a Successful Launch

What IFA Berlin shows about the work required to turn visibility into retailer action, customer understanding and market momentum.

Frédéric Martin

Consumer Tech Radar

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Jul 20, 2026

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6 min read

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Why consumer-tech and appliance brands need sharper commercial territory before Berlin, not just stronger product claims.

Frédéric Martin

Consumer Tech Radar

Consumer-Tech Commercialization Needs a New Operating Model

Jul 17, 2026

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8 min read

Consumer-Tech Commercialization Needs a New Operating Model

AI features, retailer platforms, marketplaces and lifecycle data are exposing the limits of the old launch-and-sell model.

Frédéric Martin

Consumer Tech Radar

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

Jul 14, 2026

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7 min read

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

Why IFA 2026 will test whether consumer-tech companies can make innovation discoverable, trusted and commercially executable.

Frédéric Martin

Consumer Tech Radar

The Algorithmic Shelf Is Coming for Consumer Tech

Jun 28, 2026

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10 min read

The Algorithmic Shelf Is Coming for Consumer Tech

Consumer tech brands used to fight for the retail shelf. Then they fought for the digital shelf. The next battle will be fought on the algorithmic shelf, where AI systems increasingly shape what consumers compare, trust and buy.

Frédéric Martin

Consumer Tech Radar

Why Consumer Tech Brands Struggle to Differentiate

Jun 26, 2026

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9 min read

Why Consumer Tech Brands Struggle to Differentiate

Consumer tech has never offered more features, more connectivity or more intelligence. Yet many brands feel harder to tell apart.

Frédéric Martin

Consumer Tech Radar

AI Will Not Save Consumer Tech. Better Commercial Decisions Might.

Jun 25, 2026

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9 min read

AI Will Not Save Consumer Tech. Better Commercial Decisions Might.

Why consumer electronics business leaders need AI-augmented growth radars to protect margin, sharpen propositions and recover sell-out in a tougher market.

Frédéric Martin

Consumer Tech Radar

The Replacement Cycle Is the Real Battleground

Jun 12, 2026

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10 min read

The Replacement Cycle Is the Real Battleground

Why consumer tech brands need sharper reasons to make customers upgrade, replace and stay loyal when “new” is no longer enough.

Frédéric Martin

Consumer Tech Radar

The World Cup Creates Demand. Weak Brands Leak It.

Jun 10, 2026

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9 min read

The World Cup Creates Demand. Weak Brands Leak It.

The World Cup still creates one of the most powerful demand moments in consumer electronics. But demand is not the same as conversion. And in today’s TV market, weak brands can leak the opportunity long before the customer reaches the checkout.

Frédéric Martin

Consumer Tech Radar

What Consumer Electronics Can Teach Every Industry About Speed

Jun 5, 2026

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9 min read

What Consumer Electronics Can Teach Every Industry About Speed

Consumer electronics is one of the toughest schools of business speed. Products age fast, competitors move faster, channels are unforgiving, and customers compare everything instantly. Every industry should pay attention.

Frédéric Martin

Consumer Tech Radar

Your Product May Be Ready for Europe. Your GTM May Not Be.

The Launch Is Not the Problem. The Follow-Through System Is.

What IFA Reveals About the Future of Consumer Tech Markets

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

AI Transparency Is Becoming a GTM Issue

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

The Commercial System Behind a Successful Launch

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Consumer-Tech Commercialization Needs a New Operating Model

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

The Algorithmic Shelf Is Coming for Consumer Tech

Why Consumer Tech Brands Struggle to Differentiate

AI Will Not Save Consumer Tech. Better Commercial Decisions Might.

The Replacement Cycle Is the Real Battleground

The World Cup Creates Demand. Weak Brands Leak It.

What Consumer Electronics Can Teach Every Industry About Speed

The Strategic Brief