Consumer Tech Radar

IFA Berlin 2026

AI-Augmented Business

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

Sep 6, 2026

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5 min read

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

IFA 2026 shows consumer-tech competition is shifting from standalone features to connected ecosystems, everyday relief and AI-enabled orchestration.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

What IFA Press Day Already Reveals About Consumer Tech Competition

Sep 4, 2026

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6 min read

What IFA Press Day Already Reveals About Consumer Tech Competition

Why the first wave of announcements is less about individual products and more about the new rules of differentiation.

Frédéric Martin

Consumer Tech Radar

Growth & Execution

Stop Reading Category Reports. Start Running Live Category Scans.

Aug 29, 2026

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9 min read

Stop Reading Category Reports. Start Running Live Category Scans.

Why AI-augmented scanning gives consumer-tech leaders a faster way to detect where innovation is converging, differentiation is weakening and commercial opportunity is emerging.

Frédéric Martin

Consumer Tech Radar

Growth & Execution

Consumer Tech Has Enough Innovation. The Problem Is Commercial Translation.

Aug 28, 2026

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8 min read

Consumer Tech Has Enough Innovation. The Problem Is Commercial Translation.

Why the next consumer-tech advantage will not come from launching more, but from translating innovation into value, proof, retail clarity and market-specific execution.

Frédéric Martin

Consumer Tech Radar

AI-Augmented Business

AI Inside the Device: From Feature to Business Model

Aug 21, 2026

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9 min read

AI Inside the Device: From Feature to Business Model

Why consumer-tech leaders should stop asking what AI adds to the product, and start asking what AI changes in value, monetisation, service and customer relationships.

Frédéric Martin

Consumer Tech Radar

Growth & Execution

Stop Managing Products. Start Managing Choice.

Aug 18, 2026

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9 min read

Stop Managing Products. Start Managing Choice.

Why consumer-tech leaders need to stop judging products in isolation and manage the portfolio as a commercial system.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

Growth & Execution

The IFA Commercial Conversion Review: What Should Move in the Next 90 Days?

Aug 17, 2026

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8 min read

The IFA Commercial Conversion Review: What Should Move in the Next 90 Days?

Why the real value of IFA is not what brands show during the event, but what commercial decisions, follow-up moves and execution priorities change immediately after.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

Growth & Execution

Too Many Products, Too Little Choice: The IFA Portfolio Clarity Index

Aug 15, 2026

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8 min read

Too Many Products, Too Little Choice: The IFA Portfolio Clarity Index

Why consumer-tech brands should not only launch more at IFA, but prove that their portfolio is easier to understand, easier to sell and easier to choose.

Frédéric Martin

European GTM

Consumer Tech Radar

Your Product May Be Ready for Europe. Your GTM May Not Be.

Aug 13, 2026

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7 min read

Your Product May Be Ready for Europe. Your GTM May Not Be.

Why consumer-tech commercialisation often fails across European markets, and what brands should fix before scaling.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

Growth & Execution

The Launch Is Not the Problem. The Follow-Through System Is.

Aug 8, 2026

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8 min read

The Launch Is Not the Problem. The Follow-Through System Is.

What IFA reveals about why commercial momentum often leaks after events, campaigns and product pushes, and what leaders should fix before attention disappears.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

Growth & Execution

What IFA Reveals About the Future of Consumer Tech Markets

Aug 7, 2026

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7 min read

What IFA Reveals About the Future of Consumer Tech Markets

Why the next phase of consumer technology will be shaped less by individual devices, and more by AI-enabled ecosystems, retail trust and market execution.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

Growth & Execution

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Aug 6, 2026

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7 min read

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Why product innovation only becomes commercial momentum when retailers, sales teams and partners can explain, compare and activate the value.

Frédéric Martin

European GTM

Consumer Tech Radar

AI-Augmented Business

Aug 3, 2026

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6 min read

AI Transparency Is Becoming a GTM Issue

Why Europe’s new AI rules force consumer-tech brands to rethink how AI features are explained, demonstrated, marketed and handed over to retailers.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

Growth & Execution

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Jul 26, 2026

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3 min read

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Why leaders should use major industry events as market diagnostics, not just visibility moments.

Frédéric Martin

Consumer Tech Radar

Growth & Execution

The Commercial System Behind a Successful Launch

Jul 24, 2026

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7 min read

The Commercial System Behind a Successful Launch

What IFA Berlin shows about the work required to turn visibility into retailer action, customer understanding and market momentum.

Frédéric Martin

Consumer Tech Radar

IFA Berlin 2026

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Jul 20, 2026

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6 min read

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Why consumer-tech and appliance brands need sharper commercial territory before Berlin, not just stronger product claims.

Frédéric Martin

Consumer Tech Radar

AI-Augmented Business

Growth & Execution

Consumer-Tech Commercialization Needs a New Operating Model

Jul 17, 2026

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8 min read

Consumer-Tech Commercialization Needs a New Operating Model

AI features, retailer platforms, marketplaces and lifecycle data are exposing the limits of the old launch-and-sell model.

Frédéric Martin

Consumer Tech Radar

AI-Augmented Business

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

Jul 14, 2026

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7 min read

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

Why IFA 2026 will test whether consumer-tech companies can make innovation discoverable, trusted and commercially executable.

Frédéric Martin

Consumer Tech Radar

CEO Agenda

The Algorithmic Shelf Is Coming for Consumer Tech

Jun 28, 2026

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10 min read

The Algorithmic Shelf Is Coming for Consumer Tech

Consumer tech brands used to fight for the retail shelf. Then they fought for the digital shelf. The next battle will be fought on the algorithmic shelf, where AI systems increasingly shape what consumers compare, trust and buy.

Frédéric Martin

Consumer Tech Radar

Why Consumer Tech Brands Struggle to Differentiate

Jun 26, 2026

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9 min read

Why Consumer Tech Brands Struggle to Differentiate

Consumer tech has never offered more features, more connectivity or more intelligence. Yet many brands feel harder to tell apart.

Frédéric Martin

Consumer Tech Radar

AI Will Not Save Consumer Tech. Better Commercial Decisions Might.

Jun 25, 2026

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9 min read

AI Will Not Save Consumer Tech. Better Commercial Decisions Might.

Why consumer electronics business leaders need AI-augmented growth radars to protect margin, sharpen propositions and recover sell-out in a tougher market.

Frédéric Martin

Consumer Tech Radar

The Replacement Cycle Is the Real Battleground

Jun 12, 2026

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10 min read

The Replacement Cycle Is the Real Battleground

Why consumer tech brands need sharper reasons to make customers upgrade, replace and stay loyal when “new” is no longer enough.

Frédéric Martin

Consumer Tech Radar

Growth & Execution

The World Cup Creates Demand. Weak Brands Leak It.

Jun 10, 2026

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9 min read

The World Cup Creates Demand. Weak Brands Leak It.

The World Cup still creates one of the most powerful demand moments in consumer electronics. But demand is not the same as conversion. And in today’s TV market, weak brands can leak the opportunity long before the customer reaches the checkout.

Frédéric Martin

Consumer Tech Radar

Growth & Execution

What Consumer Electronics Can Teach Every Industry About Speed

Jun 5, 2026

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9 min read

What Consumer Electronics Can Teach Every Industry About Speed

Consumer electronics is one of the toughest schools of business speed. Products age fast, competitors move faster, channels are unforgiving, and customers compare everything instantly. Every industry should pay attention.

Frédéric Martin

Consumer Tech Radar

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

What IFA Press Day Already Reveals About Consumer Tech Competition

Stop Reading Category Reports. Start Running Live Category Scans.

Consumer Tech Has Enough Innovation. The Problem Is Commercial Translation.

AI Inside the Device: From Feature to Business Model

Stop Managing Products. Start Managing Choice.

The IFA Commercial Conversion Review: What Should Move in the Next 90 Days?

Too Many Products, Too Little Choice: The IFA Portfolio Clarity Index

Your Product May Be Ready for Europe. Your GTM May Not Be.

The Launch Is Not the Problem. The Follow-Through System Is.

What IFA Reveals About the Future of Consumer Tech Markets

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

AI Transparency Is Becoming a GTM Issue

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

The Commercial System Behind a Successful Launch

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Consumer-Tech Commercialization Needs a New Operating Model

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

The Algorithmic Shelf Is Coming for Consumer Tech

Why Consumer Tech Brands Struggle to Differentiate

AI Will Not Save Consumer Tech. Better Commercial Decisions Might.

The Replacement Cycle Is the Real Battleground

The World Cup Creates Demand. Weak Brands Leak It.

What Consumer Electronics Can Teach Every Industry About Speed

The Strategic Brief