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The Strategic Brief

IFA Berlin 2026

Consumer Tech Radar

+2

The Launch Is Not the Problem. The Follow-Through System Is.

Aug 8, 2026

•

8 min read

The Launch Is Not the Problem. The Follow-Through System Is.

What IFA reveals about why commercial momentum often leaks after events, campaigns and product pushes, and what leaders should fix before attention disappears.

Frédéric Martin
Frédéric Martin

Consumer Tech Radar

+2

What IFA Reveals About the Future of Consumer Tech Markets

Aug 7, 2026

•

7 min read

What IFA Reveals About the Future of Consumer Tech Markets

Why the next phase of consumer technology will be shaped less by individual devices, and more by AI-enabled ecosystems, retail trust and market execution.

Frédéric Martin
Frédéric Martin

Consumer Tech Radar

+2

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Aug 6, 2026

•

7 min read

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Why product innovation only becomes commercial momentum when retailers, sales teams and partners can explain, compare and activate the value.

Frédéric Martin
Frédéric Martin

Consumer Tech Radar

+2

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Jul 26, 2026

•

3 min read

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Why leaders should use major industry events as market diagnostics, not just visibility moments.

Frédéric Martin
Frédéric Martin

Consumer Tech Radar

+1

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Jul 20, 2026

•

6 min read

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Why consumer-tech and appliance brands need sharper commercial territory before Berlin, not just stronger product claims.

Frédéric Martin
Frédéric Martin

The Strategic Brief

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