Frédéric Martin

Strategy to Results. Sharper. Faster. CORP & SME 🌐 fredericmartin.eu 30 Years Leadership & Advisory

Latest

AI-Augmented Business

The GTM Crash Test: Spot the Weak Points Before You Scale

Frédéric Martin

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Aug 14, 2026

European GTM

Your Product May Be Ready for Europe. Your GTM May Not Be.

Frédéric Martin

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Aug 13, 2026

AI-Augmented Business

Your GTM Is Not a Plan. It Is a Commercial Operating System.

Frédéric Martin

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Aug 12, 2026

Execution Intelligence Lab

See What the Market Already Sees About Your Brand

Frédéric Martin

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Aug 11, 2026

Consumer Tech Radar

The Launch Is Not the Problem. The Follow-Through System Is.

Frédéric Martin

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Aug 8, 2026

Consumer Tech Radar

What IFA Reveals About the Future of Consumer Tech Markets

Frédéric Martin

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Aug 7, 2026

Consumer Tech Radar

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Frédéric Martin

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Aug 6, 2026

European GTM

Where AI Actually Creates GTM Leverage

Frédéric Martin

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Aug 5, 2026

European GTM

AI Is Making GTM Faster. That May Be the Problem.

Frédéric Martin

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Aug 4, 2026

European GTM

AI Transparency Is Becoming a GTM Issue

Frédéric Martin

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Aug 3, 2026

Growth & Execution

Your Portfolio Is Probably Too Busy

Frédéric Martin

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Aug 2, 2026

European GTM

European Go-to-Market Fails in the Translation Layer

Frédéric Martin

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Aug 1, 2026

European GTM

One European Strategy. Two Very Different Markets.

Frédéric Martin

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Jul 31, 2026

AI-Augmented Business

The Commercial Architecture of a Business Designed to Win

Frédéric Martin

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Jul 30, 2026

AI-Augmented Business

B2B Sales Does Not Need More AI Tools. It Needs a New Operating System.

Frédéric Martin

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Jul 29, 2026

AI-Augmented Business

A Business Accelerator Should Not Just Help You Move Faster

Frédéric Martin

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Jul 28, 2026

AI-Augmented Business

AI Is Creating Value. Most Companies Still Cannot Scale It.

Frédéric Martin

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Jul 27, 2026

Consumer Tech Radar

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Frédéric Martin

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Jul 26, 2026

AI-Augmented Business

The CMO Is Becoming a Commercial Systems Architect

Frédéric Martin

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Jul 25, 2026

Consumer Tech Radar

The Commercial System Behind a Successful Launch

Frédéric Martin

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Jul 24, 2026

Growth & Execution

The Launch Readiness Test Most Teams Skip

Frédéric Martin

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Jul 23, 2026

Execution Intelligence Lab

The Growth Sequence Most Companies Get Wrong

Frédéric Martin

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Jul 22, 2026

Execution Intelligence Lab

The 30-Minute Commercial Clarity Check

Frédéric Martin

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Jul 21, 2026

Consumer Tech Radar

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Frédéric Martin

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Jul 20, 2026

AI-Augmented Business

Execution Intelligence: The Missing Layer Between AI and Business Performance

Frédéric Martin

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Jul 19, 2026