Archive | The Strategic Brief

Consumer Tech Radar

Consumer Tech Has Enough Innovation. The Problem Is Commercial Translation.

Frédéric Martin

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Aug 28, 2026

IFA Berlin 2026

AI Is Everywhere at IFA. Which Brand Claims Survive the Value Test?

Frédéric Martin

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Aug 27, 2026

IFA Berlin 2026

The 20-Minute Pre-IFA Portfolio Scan

Frédéric Martin

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Aug 26, 2026

IFA Berlin 2026

Ten Days Before IFA, Stop Preparing. Start Deciding.

Frédéric Martin

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Aug 25, 2026

Consumer Tech Radar

AI Inside the Device: From Feature to Business Model

Frédéric Martin

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Aug 21, 2026

AI-Augmented Business

The CEO’s New Operating System

Frédéric Martin

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Aug 20, 2026

AI-Augmented Business

AI Has Changed the Commercial Clock. Most Teams Still Run on the Old Rhythm.

Frédéric Martin

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Aug 19, 2026

Consumer Tech Radar

Stop Managing Products. Start Managing Choice.

Frédéric Martin

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Aug 18, 2026

Consumer Tech Radar

The IFA Commercial Conversion Review: What Should Move in the Next 90 Days?

Frédéric Martin

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Aug 17, 2026

Consumer Tech Radar

Too Many Products, Too Little Choice: The IFA Portfolio Clarity Index

Frédéric Martin

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Aug 15, 2026

AI-Augmented Business

The GTM Crash Test: Spot the Weak Points Before You Scale

Frédéric Martin

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Aug 14, 2026

European GTM

Your Product May Be Ready for Europe. Your GTM May Not Be.

Frédéric Martin

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Aug 13, 2026