Archive | The Strategic Brief

AI-Augmented Business

Your GTM Is Not a Plan. It Is a Commercial Operating System.

Frédéric Martin

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Aug 12, 2026

Execution Intelligence Lab

See What the Market Already Sees About Your Brand

Frédéric Martin

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Aug 11, 2026

Consumer Tech Radar

The Launch Is Not the Problem. The Follow-Through System Is.

Frédéric Martin

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Aug 8, 2026

Consumer Tech Radar

What IFA Reveals About the Future of Consumer Tech Markets

Frédéric Martin

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Aug 7, 2026

Consumer Tech Radar

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Frédéric Martin

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Aug 6, 2026

European GTM

Where AI Actually Creates GTM Leverage

Frédéric Martin

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Aug 5, 2026

European GTM

AI Is Making GTM Faster. That May Be the Problem.

Frédéric Martin

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Aug 4, 2026

European GTM

AI Transparency Is Becoming a GTM Issue

Frédéric Martin

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Aug 3, 2026

Growth & Execution

Your Portfolio Is Probably Too Busy

Frédéric Martin

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Aug 2, 2026

European GTM

European Go-to-Market Fails in the Translation Layer

Frédéric Martin

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Aug 1, 2026

European GTM

One European Strategy. Two Very Different Markets.

Frédéric Martin

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Jul 31, 2026

AI-Augmented Business

The Commercial Architecture of a Business Designed to Win

Frédéric Martin

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Jul 30, 2026