Portfolio & Value
Oct 16, 2026
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5 min read
Why weak brands are often the symptom of a deeper business problem, and why building a brand worth choosing requires much more than better communication.
Oct 6, 2026
3 min read
How AI can help brand leaders detect change earlier, test more combinations and steer portfolios more proactively.
IFA Special
Aug 27, 2026
8 min read
Why consumer-tech leaders need to prove what AI improves, for whom, and why it creates a stronger reason to choose.
Aug 26, 2026
9 min read
A practical exercise for consumer-tech leaders who need to make the portfolio easier to understand, easier to sell and easier to choose before the show opens.
Aug 21, 2026
Why consumer-tech leaders should stop asking what AI adds to the product, and start asking what AI changes in value, monetisation, service and customer relationships.
Aug 18, 2026
Why consumer-tech leaders need to stop judging products in isolation and manage the portfolio as a commercial system.
Aug 15, 2026
Why consumer-tech brands should not only launch more at IFA, but prove that their portfolio is easier to understand, easier to sell and easier to choose.
Aug 11, 2026
7 min read
Why leaders should diagnose externally visible growth constraints before they launch, scale, automate or push harder.
Aug 2, 2026
Why growth often slows when companies sell too many things with too little commercial clarity.
Jul 20, 2026
6 min read
Why consumer-tech and appliance brands need sharper commercial territory before Berlin, not just stronger product claims.
Jun 26, 2026
Consumer tech has never offered more features, more connectivity or more intelligence. Yet many brands feel harder to tell apart.
