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The Strategic Brief

Market & Growth

Market & Growth

Competitive Intelligence in 2026: Scan Competitors, Don’t Profile Them

Sep 18, 2026

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6 min read

Competitive Intelligence in 2026: Scan Competitors, Don’t Profile Them

Static competitor profiles are too slow for markets where signals, pricing, portfolios, hiring and AI moves change continuously.

Frédéric Martin
Frédéric Martin

IFA Special

Market & Growth

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

Sep 6, 2026

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5 min read

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

IFA 2026 shows consumer-tech competition is shifting from standalone features to connected ecosystems, everyday relief and AI-enabled orchestration.

Frédéric Martin
Frédéric Martin

IFA Special

Market & Growth

What IFA Press Day Already Reveals About Consumer Tech Competition

Sep 4, 2026

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6 min read

What IFA Press Day Already Reveals About Consumer Tech Competition

Why the first wave of announcements is less about individual products and more about the new rules of differentiation.

Frédéric Martin
Frédéric Martin

IFA Special

Market & Growth

IFA Is Not Just a Launch Stage. It Is a Live Market Scan.

Aug 31, 2026

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8 min read

IFA Is Not Just a Launch Stage. It Is a Live Market Scan.

Why consumer-tech leaders should use the next few days to decide what signals to track, what assumptions to test and what commercial decisions IFA should inform.

Frédéric Martin
Frédéric Martin

Market & Growth

Stop Reading Category Reports. Start Running Live Category Scans.

Aug 29, 2026

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9 min read

Stop Reading Category Reports. Start Running Live Category Scans.

Why AI-augmented scanning gives consumer-tech leaders a faster way to detect where innovation is converging, differentiation is weakening and commercial opportunity is emerging.

Frédéric Martin
Frédéric Martin

IFA Special

Market & Growth

What IFA Reveals About the Future of Consumer Tech Markets

Aug 7, 2026

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7 min read

What IFA Reveals About the Future of Consumer Tech Markets

Why the next phase of consumer technology will be shaped less by individual devices, and more by AI-enabled ecosystems, retail trust and market execution.

Frédéric Martin
Frédéric Martin

Market & Growth

One European Strategy. Two Very Different Markets.

Jul 31, 2026

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10 min read

One European Strategy. Two Very Different Markets.

What commercialising consumer technology from inside France and Germany taught me about European growth.

Frédéric Martin
Frédéric Martin

Market & Growth

The Market Is Moving Faster Than Your Reporting Cycle

Jun 14, 2026

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9 min read

The Market Is Moving Faster Than Your Reporting Cycle

Static reports are too slow. Leaders need continuous outside-in intelligence that turns weak signals into sharper decisions before the market has already moved.

Frédéric Martin
Frédéric Martin

Market & Growth

The Replacement Cycle Is the Real Battleground

Jun 12, 2026

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10 min read

The Replacement Cycle Is the Real Battleground

Why consumer tech brands need sharper reasons to make customers upgrade, replace and stay loyal when “new” is no longer enough.

Frédéric Martin
Frédéric Martin

The Strategic Brief

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