IFA Special
Go-to-Market
Sep 9, 2026
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6 min read
Consumer-tech brands should now translate announcements, reactions and category signals into sharper portfolio, GTM and retail priorities.
Market & Growth
Sep 6, 2026
5 min read
IFA 2026 shows consumer-tech competition is shifting from standalone features to connected ecosystems, everyday relief and AI-enabled orchestration.
Sep 4, 2026
Why the first wave of announcements is less about individual products and more about the new rules of differentiation.
Aug 31, 2026
8 min read
Why consumer-tech leaders should use the next few days to decide what signals to track, what assumptions to test and what commercial decisions IFA should inform.
Portfolio & Value
Aug 27, 2026
Why consumer-tech leaders need to prove what AI improves, for whom, and why it creates a stronger reason to choose.
Aug 26, 2026
9 min read
A practical exercise for consumer-tech leaders who need to make the portfolio easier to understand, easier to sell and easier to choose before the show opens.
Decisions & Execution
Aug 25, 2026
7 min read
Why consumer-tech leaders should use the final days before the show to lock the few commercial choices that will determine whether attention turns into momentum.
Aug 17, 2026
Why the real value of IFA is not what brands show during the event, but what commercial decisions, follow-up moves and execution priorities change immediately after.
Aug 15, 2026
Why consumer-tech brands should not only launch more at IFA, but prove that their portfolio is easier to understand, easier to sell and easier to choose.
Aug 8, 2026
What IFA reveals about why commercial momentum often leaks after events, campaigns and product pushes, and what leaders should fix before attention disappears.
Aug 7, 2026
Why the next phase of consumer technology will be shaped less by individual devices, and more by AI-enabled ecosystems, retail trust and market execution.
Aug 6, 2026
Why product innovation only becomes commercial momentum when retailers, sales teams and partners can explain, compare and activate the value.
Jul 26, 2026
3 min read
Why leaders should use major industry events as market diagnostics, not just visibility moments.
Jul 20, 2026
Why consumer-tech and appliance brands need sharper commercial territory before Berlin, not just stronger product claims.
